Erica Aylward is a Senior Manager of Data, Research, and Retail Marketing at Jamestown. She is responsible for retail leasing content creation and the engagement, adoption, and integration of data and consumer research across Jamestown’s portfolio. Before this role, Ms. Aylward served as Marketing Manager for Jamestown’s Newbury Collection. Prior to joining Jamestown, she was the Go-To-Market Marketing Manager for Sperry Top-Sider. Ms. Aylward has extensive experience in on-premise and digital retail marketing strategy and has worked for brands and creative agencies throughout her career. She earned a Bachelor of International Business with a Minor in Spanish from Endicott College in and a Master of Business Administration at Endicott College.