Erica Aylward is a Vice President of Data + Research at Jamestown. She is responsible for the integration of data and consumer research across Jamestown’s portfolio. Before this role, Ms. Aylward served as Marketing Manager for Jamestown’s Newbury Collection. Prior to joining Jamestown, she was the Go-To-Market Marketing Manager for Sperry Top-Sider. Ms. Aylward has extensive experience in on-premises and digital retail marketing strategy and has worked for brands and creative agencies throughout her career. She earned a Bachelor of International Business with a Minor in Spanish from Endicott College in and a Master of Business Administration at Endicott College.