One Times Square is a 26-story building located in the heart of Times Square in New York City and was built as the headquarters of The New York Times in 1904. Home to the New Year's Eve ball drop, the globally-recognized building has been central to New Year's Eve traditions celebrated around the world since 1907. By virtue of its location and wide exposure, advertising space at One Times Square is highly coveted and among the most valuable signage in the world.
In April 2022, Jamestown announced the $500 million redevelopment of One Times Square to modernize the historic building into a 21st century visitor center for New York City. The redevelopment, which will open much of the building’s interior to the public for the first time in decades, includes the creation of a viewing deck, museum experience, and 12 floors of technology-enabled brand activations.
Address: One Times Square, New York, NY 10036