ATLANTA (August 3, 2026) – Buckhead Village, Jamestown’s fashion, dining, and lifestyle destination in the heart of Atlanta’s Buckhead neighborhood, will soon be home to three new dynamic retailers: consciously sourced, women's luxury fashion brand Unsubscribed, prestige beauty brand TOM FORD BEAUTY, and resort-inspired lifestyle brand Roller Rabbit.
“We’re elevating Buckhead Village with brands that bring something truly distinctive to the Atlanta market,” said Adam Schwegman, Head of Retail Leasing at Jamestown. “These brands reinforce our commitment to creating a dynamic, walkable destination that offers our guests access to sought-after fashion, beauty, and lifestyle concepts they won’t find anywhere else in the city.”
Slated to open late summer, Unsubscribed is a collection of laid-back luxury for women, designed in New York City with an ethos of responsibly sourced, small-batch production, offering effortlessly chic, unexpected classics that lend themselves to limitless styling.
Set to arrive later this year is Roller Rabbit, the New York-based lifestyle brand known for its whimsical prints and luxuriously soft fabrics. Featuring its beloved sleepwear, ready-to-wear, accessories, and home collection for the whole family, the brand will bring its travel-inspired spirit and joyful approach to everyday living.
TOM FORD BEAUTY will open at the property next year, where the breadth of TOM FORD’s fragrance universe will be available to explore – including artisanal Private Blend icons and timeless Signature scents – alongside the full range of makeup, including seasonal, limited-edition collections, and iconic favorites. Bespoke consultations and scent styling services will be available with TOM FORD BEAUTY Specialists and celebrated experts in the fragrance and makeup worlds, in addition to one-to-one artistry sessions, gifting, and personalization services. TOM FORD eyewear will also be presented for further discovery, alongside select accessories.
Also recently opened at Buckhead Village are beloved fashion boutique Jeffrey from Jeffrey Kalinsky; the breakout beauty brand from renowned entrepreneur Bobbi Brown JONES ROAD; London-based luxury womenswear brand ME+EM; New York-based lifestyle brand Hill House Home; French furniture designer Roche Bobois; New York City-based LoveShackFancy; lifestyle retailer Anthropologie’s second-ever standalone Maeve store, and Great Many, a first-of-its-kind hair growth studio known for its non-surgical approach to hair growth. In addition, luxury fitness club Equinox was just announced for 2027.
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Photography can be found here for Unsubscribed and here for Roller Rabbit.
About Buckhead Village
Buckhead Village is a cosmopolitan fashion, dining, and lifestyle neighborhood in Atlanta. The neighborhood features a wide range of retail, including first-to-market concepts and heritage brands, as well as acclaimed dining and wellness experiences. Anchored in a European sensibility, the neighborhood is punctuated by cobblestone streets and lush outdoor communal spaces. For more information, visit www.buckheadvillagedistrict.com.
About Unsubscribed
The Unsubscribed collection of laid-back luxury for women offers clothing and accessories with an ethos of consciously sourced, small-batch production. Designed in NYC and guided by an enduring commitment to quality and craftsmanship, the brand’s iconic pieces and modern classics are the pillars of a timeless, effortlessly chic wardrobe.
About Roller Rabbit
Roller Rabbit's story is fueled by curiosity and one that finds inspiration in global travel. Best recognized for its vibrant plays on pattern and whimsical motifs, the brand thrives off togetherness and a passion for imperfect fun. The Roller Rabbit story began in India with a piece of discarded fabric. More than a piece of hand block printed cotton, this fabric told the tale of a magical rabbit and its quest for joy. With a mission to outfit vibrant lives through clothing, accessories, and home decor, Roller Rabbit has cultivated a large following of sleepwear enthusiasts. Founded in 2003, Roller Rabbit’s victory is anchored in the rich craftsmanship and charming prints its catalog includes. With a collection that can adorn your bed and brunch wardrobes and embellish your home top to bottom, the Roller Rabbit lifestyle is about making every moment extraordinarily bright. The Roller Rabbit family loves a matching moment and memorable delight. From grandma to baby, there’s something special for everyone. In its nearly 22 years of business, Roller Rabbit has become a global household name. With 13 U.S. storefronts and growing and a worldwide e-commerce following, Roller Rabbit has excelled in the sleepwear market. From admired fashion partners such as Hill House Home and LoveShackFancy to key players like Starbucks and Target, collaborations have only strengthened the brand’s ties to its family-oriented community.
About TOM FORD
TOM FORD is a global luxury house offering exceptional women’s and men’s fashion, accessories, eyewear, and beauty. Founded in 2005 by Tom Ford, the house is known for sharp tailoring and seductive elegance. It has a presence in more than 100 countries and territories. The Estée Lauder companies became the sole owner of the TOM FORD brand in 2023, establishing long-term licenses with the Ermenegildo Zegna Group for fashion and accessories, and Marcolin for eyewear. Haider Ackermann was appointed Creative Director in 2024.
