ATLANTA, GA (May 18, 2026) – Ponce City Market announces Rye 51, a modern menswear brand offering hand-tailored pieces and ready-to-wear daily essentials, will relocate to a new, expanded space in June after 11 years at the property. The new 2,800-square-foot store will bring the brand’s luxury take on casual, modern menswear and formal apparel to the ground floor of 619 Ponce, the four-story mass timber building adjacent to Ponce City Market’s historic main building. Rye 51 will join fellow ground-floor retailers including Pottery Barn, which occupies more than 18,000 square feet, and beloved ice cream brand Van Leeuwen.
Founded in 2003 by second-generation haberdasher Raja Ratan, Rye 51 was created as a well-curated, timeless collection of quality menswear. What began as a single boutique dedicated exclusively to custom clothing has evolved into a full-fledged menswear brand rooted in the timeless traditions of tailoring, yet designed for the rhythm of modern life. Rye 51’s commitment remains the same today: to offer the modern gentleman a complete wardrobe experience, defined by craftsmanship, intention, and unparalleled service. The brand uses the world’s finest textiles and believes true style lies in the subtle details and power of a perfectly tailored garment.
Rye 51 is excited to unveil a new space at Ponce City Market designed to better showcase the full breadth of the brand. With high ceilings, abundant natural light, and an open, elevated layout, the store will bring together every product category – from tailored clothing to luxury casual wear.
“This move marks an exciting next chapter as we transition Rye 51 as a standalone brand,” says Raja Ratan, President. “Our new space is thoughtfully designed to reflect how men dress today – anchored in elevated casual wear, with custom clothing seamlessly integrated into a complete wardrobe experience.”
Ponce City Market first opened its doors in 2014 and has since been credited as a catalyst for revitalizing Atlanta’s Old Fourth Ward neighborhood. The community hub has become a must-visit place on travelers’ Atlanta bucket lists, a beacon in Atlanta’s skyline and a destination for locals to gather, shop, eat, and live. Small business owners and world-class retailers have grown at Ponce City Market, with many expanding into larger spaces, like Elk Head Clothing, Pizza Jeans, Glad & Young, Madewell, and more.
“Rye 51 has a long-standing history at Ponce City Market,” said Adam Schwegman, head of retail leasing at Jamestown. “The new, larger space at 619 Ponce positions the brand to showcase its ever-evolving point-of-view while continuing to deliver the elevated experience its customers expect.”
Brand photos are available here courtesy of Rye 51.
www.rye51.com
@rye51
About Ponce City Market
Ponce City Market is a five-building, three-million-square-foot community hub in Atlanta, Georgia. The mixed-use property, located along Ponce de Leon Avenue in the Old Fourth Ward, features a dynamic blend of local and world-class food and retail offerings, Class A office space, a suite of residential accommodations, and Scout Living, a hospitality living concept combining the comforts of home with hotel amenities and services. With public green space and direct access to the Atlanta Beltline, Ponce City Market has become a defining marker of place in Atlanta’s urban landscape and an iconic destination for area residents and visitors. Reflecting Atlanta's evolving identity, Ponce City Market brings together the old and new in one integrated community – with a buzzing food hall at its core. The property includes the adaptive reuse of an historic Sears, Roebuck, and Co. store and distribution center, as well as a series of newly constructed buildings with modern amenities and design features. For more information, visit: poncecitymarket.com.
About Rye 51
Rye 51 was founded in 2003 by a second-generation haberdasher with a vision to create modern menswear rooted in timeless craftsmanship and exceptional fit. Today, the brand operates 10 stores and is distributed through fine retailers nationwide. Known for expert custom clothing, refined casualwear, and elevated essentials, Rye 51 offers a complete wardrobe designed for the modern man – combining premium fabrics, effortless style, and an uncompromising commitment to quality and service.
