Nov 10, 2020

Jamestown Ponce City Market Unveils New Plans for Neighborhood

Sustainable Development to bring Open Spaces, Commercial Offices, Retail, and new “Hospitality Living” Concept to Atlanta’s Old Fourth Ward Neighborhood

Aerial rendering of Ponce City Market and surrounding buildings

Atlanta, Georgia – Ponce City Market today unveils new plans to include 500,000 square feet of new development and neighborhood amenities. Designed with a focus on sustainability and wellness, the site is expected to bring an office building, outdoor courtyard surrounded by 38,000 sq. ft. of shopping and dining, and more than 400 units in a new “hospitality living” concept to Old Fourth Ward neighborhood.

“With this next chapter, we’re looking forward to adding more space for the community to work, eat, shop, and enjoy Ponce City Market,” said Matt Bronfman, CEO of Jamestown. “These plans keep sustainability top-of-mind with ample outdoor space, new technologies, green materials, and design that draws on the beauty of nature while honoring the history of Ponce City Market.”

“Ponce City Market has been a transformational, historic redevelopment for the neighborhood, city, and region,” said Amir Farokhi, Atlanta City Councilor, District 2. “I'm excited that PCM will expand its footprint with more density and new uses. What is happening between North Ave and Ponce de Leon and along the Beltline's Eastside trail is not just meeting demand, it's good urbanism executed with excellence.”

The “hospitality living” concept was designed to cater to the way people live and work today. A first-of-its-kind for Atlanta, the hospitality units will offer thoughtfully designed spaces with flexible short-term and long-term leases at accessible price points. Residents will also benefit from hotel-like services and amenities, including regular housekeeping and laundry services, a rooftop terrace and pool, and in-building storage units. The building will also include around 13,000 square feet of retail space.

The 100,000 sq. ft. LEED-Gold designed commercial office building, will offer its tenants light-filled, customizable floorplates with an option to create outdoor, private balconies. The ground floor will house 25,000 sq. ft. of retail and restaurant space, and offer a seamless, direct connection to the new courtyard and neighborhood. The four-story building will be constructed using cross laminated timber (CLT), keeping in line with Jamestown’s commitment to reduce embedded carbon in their buildings, and achieve zero net operational carbon throughout its portfolio by 2050. The larger development will also provide sustainable solutions for transportation and encourage micro-mobility with bike and scooter parking, designated rideshare drop-off sites, an electric bike share program, and electric car charging stations.

The next phase of Ponce City Market will also feature an expansion of the Central Food Hall, by reworking former office and retail space to provide around 2,000 square feet of new market hall offerings, including four kiosks and a bar.

Ponce City Market first opened its doors in 2013 and has since been credited as the catalyst for revitalizing the Old Fourth Ward neighborhood. Today, PCM has become a major employment hub for creative and technology companies and is currently home to 90 businesses. More than 5,200 people work at Ponce City Market every day, with 4 in 10 of those employees living in the Old Fourth Ward neighborhood, and 3 in 10 residents at Ponce City Market working in the neighborhood.

Similar to the first phase, Jamestown’s design looks to further beautify the larger neighborhood and build community amenities that cater to the people who live, work, and visit the BeltLine. Jamestown’s in-house leasing team will work with CBRE to market the commercial office space.