Feb 01, 2023

Pier 57 Unveils Vendor Lineup for Market 57, New York City’s Newest Food Hall

New Dining Destination to Open in Hudson River Park this Spring; Serves as Incubator for Talented Mix of Emerging Chefs and Entrepreneurs Who Have Been Underrepresented in the Culinary Industry

Rendering of people inside Market 57 at Pier 57

NEW YORK, NY – FEB. 1, 2023Pier 57 today unveiled the vendor lineup for Market 57, a new dining destination that will sit on the waterfront in Hudson River Park. The vendor list was curated with input from the James Beard Foundation (JBF), with a focus on women- and BIPOC- owned dining destinations that are aligned with JBF’s mission of championing a standard of good food anchored in talent, equity, and sustainability.

Market 57 is more than a food hall, it's an incubator for emerging chefs and entrepreneurs that will showcase the culinary and cultural diversity of New York City and bring it to Manhattan's Chelsea neighborhood. With support from Google, Market 57 provides vendors with affordable rents and tenant fit-outs to stimulate business growth and promote success. Market 57’s 15 vendor kiosks include:

  • Ammi: From restaurateur Jimmy Rizvi, known for his popular Indian restaurant GupShup and Chote Miya, Ammi will feature a menu of homestyle Indian favorites. The name Ammi, which means “mother” in Hindi or Urdu, pays homage to Rizvi’s mother and their family going back a couple generations. Not only will Ammi feature Rizvi’s mother's family recipes, but she will also be training and passing on these recipes to Ammi's chefs.
  • Bessou: Restaurateur Maiko Kyogoku and chef Elena Yamamoto will open the next outpost for Bessou. Kyogoku’s modern take on Japanese home cooking made Bessou a must-visit destination in NoHo. This new location will be called “Bessou on the Pier'' and will feature some of Bessou's signature dishes, including Japanese-style karaage fried chicken and sushi crispy rice, as well as a new rotating omakase bento and seafood-forward menu.
  • Bird & Branch: Wife-and-husband team Faith and Brandon Lee will open the next location for their specialty coffee shop, which showcases relationally sourced coffees and baked goods with flavors inspired by their Asian-American upbringing. Through their shop, the couple offers a job-training program for those facing barriers to employment. The Lees teach their trainees job skills as well as soft skills—a program that they aim to continue at their new Pier 57 location.
  • Due Madri by Butcher Girls: The latest concept from Erika Nakamura and Jocelyn Guest, the founders of the Butcher Girls, will bring 20 years of shared experience as whole animal butchers to Due Madri. Inspired by their travels to Italy, the menu will feature some of Erika and Jocelyn’s favorite sandwiches and will pay homage to their personal experience and shared love for meaty, Italian fare.
  • Local Roots: Owner Wen-Jay Ying will feature a menu of elevated Chinese farm-to-table food with homestyle cooking using sustainably grown ingredients from local farms. The menu will offer popular items like scallion pancakes, bubble tea, vegetarian egg drop soup, and vegan organic Mapo tofu bowls, along with many grab-and-go options to take to Pier 57’s rooftop park. Ying is known as one of the faces of New York City’s local food movement.
  • LoLo’s on the Water: Raymond Z. Mohan and Leticia Skai Young Mohan offer a spin-off of their Harlem mainstay LoLo's Seafood Shack, a Cape Cod and Caribbean Mashup with LoLo's on the Water which will focus on Caribbean coastal comfort foods from Belize all the way down to Guyana. The name and menu of LoLo's is inspired by the seaside eateries the couple encountered while living abroad in the British West Indies as well as Raymond and Leticia’s Caribbean Roots and travel to over 50 countries together. The name LoLo’s stands for locally owned, locally operated.
  • Malai: Founder and first-generation Indian American Pooja Bavishi draws inspiration for her bold and flavorful ice cream from South Asian ingredients, offering unexpected twists on classics. Popular flavors at her Brooklyn-based ice cream company include masala chai and rose with cinnamon roasted almonds. Pier 57 will serve as the first Manhattan location for Malai.
  • Mijo: Fany Gerson, the founder of Fan-Fan Doughnuts and La Newyorkina’s, brings her newest savory concept, Mijo to market. It will also be her first business with her husband Daniel Ortiz de Montellano. Mijo is an abbreviation of “My Son” in Spanish and will be part of a larger project Fany and Danny have in the works.
  • Mothershuckers: Ben “Moody” Harney is known as “The Oyster King of New York” and operates the only oyster cart in Brooklyn. Moody’s goal is to serve more than just the best oysters in New York; he also is driven by the mission to educate the public on the benefits of eating and harvesting oysters–for the body and the environment. At this new location, all oyster shells will be donated to the Billion Oyster Project.
  • Nom Wah: From owner Wilson Tang, this new outpost of his beloved all-day dim sum restaurants will bring together his experiences as a second-generation Chinese American, serving Cantonese classics and riffs on childhood favorites.
  • Harlem Hops: Owners Kevin Bradford, Kim Harris, and Stacey Lee brought Harlem its first 100-percent African American-owned craft beer bar. Now the team is opening a new concept that will offer a welcoming space for small bites, socializing, and exploring an intriguing and accessible collection of innovative, small batch beers, including a growing number of beers from brewers of color. The location will also give another platform to the trio’s nonprofit: Harlem Hopes.
  • The Galley by Lobster Place: This fun, casual seafood eatery is the latest outpost from the team behind Chelsea Market’s Lobster Place. Chef Dave Seigal will highlight some of the most popular items from their flagship location, including their crowd-pleasing lobster roll and a selection of broiled local oysters, while also creating new dishes that capture the uniqueness and quality of their seafood offerings.
  • The Good Batch: Owner and chef Anna Gordon is the mastermind behind the popular Clinton Hill bakery, The Good Batch. Her latest outpost at Pier 57 will specialize in the hearty cookies, ice cream sandwiches, and little cakes that have made her one of New York City’s foremost dessert experts.
  • Ras Plant Based: Driven by the mission to connect communities to living foods by promoting sustainability, Romeo and Milka Regalli serve delicious and healthy plant-based food made from scratch. This second location of Ras Plant Based will feature some of the popular menu items from their original Brooklyn location, including flavorful bowls that are a hit at lunch time.
  • Zaab Zaab: Chef Aniwat Khotsopha and owners Bryan Chunton & Pei We have brought an authentic, forward-looking approach to Thai food at their hit restaurant. Showcasing the true flavors of Thailand's Northeastern Isaan region, this latest location will feature crowd favorites like duck larb, as well as some new surprises.

Market 57 is located in the historic Pier 57 between West 14th and 17th Streets within Hudson River Park. Within Market 57, the James Beard Foundation brings its Good Food for Good® mission to life with the unveiling of PLATFORM by JBF—a modern showcase kitchen and educational space designed to satisfy every craving through rotating chefs-in-residence, exceptional dining experiences, culinary arts programming, and events.

As anchor tenant of Market 57, the James Beard Foundation will also operate Good To Go by JBF, an incubator for fast-casual concepts featuring rotating menus from established operators who embody JBF’s mission and values. The kiosk will be a place where delicious innovation from emerging talent meets sustainable, ethically sourced, and accessible food.

“New York City is filled with a rich array of cultures, traditions, and culinary influences, and the vendors at Market 57 reflect that diversity. We’re excited to bring delicious food to the city’s West Side, while showcasing and supporting incredible talent aligned to our Good Food for Good mission, “said Clare Reichenbach, CEO of the James Beard Foundation. “We thank Jamestown and Google for inviting us to be part of the exciting revitalization of this historic Pier—and look forward to announcing more details on the innovative programming in store for PLATFORM by JBF in the coming days.”

Market 57 and the community spaces on the ground floor are part of the larger repositioning of Pier 57 commissioned by the Hudson River Park Trust in 2009. Led by RXR, Youngwoo & Associates and The Baupost Group, the consortium of partners embarked on a $410 million redevelopment of the pier where Google serves as anchor tenant. The overall redevelopment includes one of New York City’s largest public rooftop parks, the relocated City Winery, and two future full-service restaurants.

Jamestown is developing, curating, and delivering the ground floor on behalf of Google. In addition to Market 57, the ground floor of Pier 57 will feature Community Classrooms with flexible layouts that will be available free of charge for local nonprofits, community organizations, and cultural groups, as well as a public gathering place—called the Living Room—located on the ground floor of the Pier’s southern edge. The Living Room will include stadium seating, soft seating, and long communal tables for people to connect and gather and provide visitors with views of the Pier, nearby Little Island, lower Manhattan, and Hudson River. In addition, Google is creating a tech-oriented public classroom and gallery that will be operated by the Hudson River Park’s River Project team to educate and cultivate the next generation of environmental leaders and advocates.

"We expanded our lease to include the ground floor because we believe we unlock Pier 57's full potential when it's not only a unique space for Googlers, but an exciting destination for all New Yorkers.” said Torrence Boone, Vice President of Global Client Partnerships and Site Leader for Google New York. “We're thrilled to partner with Jamestown, the James Beard Foundation, and this diverse set of restaurateurs on the upcoming opening of Market 57."

“We are able to create great places when we provide a backdrop and set of resources to celebrate and support the entrepreneurship and diversity of our communities,” said Michael Phillips, President of Jamestown. “Market 57 is that model brought to life for New York City’s culinary community.”

"The diverse roster of food entrepreneurs brought to Pier 57 by the James Beard Foundation will surely be welcomed by park visitors who’ll be able to grab a bite while enjoying everything Hudson River Park has to offer including Pier 57 itself," said Hudson River Park Trust President and CEO Noreen Doyle. "The transformation of this historic pier into a world-class public space with an emphasis on sustainability is a win for park users, New Yorkers and the city as a whole."

“The formation of Market 57 is precisely the vision we saw for the future of Pier 57 when we partnered with Youngwoo & Associates and executed in our vision for the complete re-development of this amazing building,” William Elder, EVP, Managing Director of New York City Division for RXR. “The public-private partnership established between RXR, Hudson River Park Trust, Jamestown, the James Beard Foundation and Google is raising both the community and the culinary experience at the pier to a whole new level. We applaud and congratulate Google, Jamestown, and their kiosk operators, in curating and supporting these amazing world-class establishments owned by women and BIPOC. We’re excited to welcome all fifteen vendors to Pier 57 and are eager to welcome those patrons who can experience everything this historic pier has to offer.”

For more information about the vendors, community spaces and the opening of Market 57, please visit:

About Pier 57

Located within Hudson River Park between West 14th and West 17th Streets, Pier 57 is a year-round cultural destination on the Hudson River that celebrates New York City (NYC) and its diverse community as well as rich maritime history. It will include plentiful public spaces, both indoors (one being the Living Room) and outdoors with sweeping views of NYC. Visitors can gather for a waterfront experience filled with food, art, culture, nature, and more. Public spaces include the city’s largest rooftop park operated by Hudson River Park Trust. The ground floor will include the Market 57 food hall, featuring 15 kiosk vendors, a mission-centered showcase kitchen, dining and demonstration space called PLATFORM by JBF, and a rotating chef residency program called Good to Go by JBF, all curated by culinary nonprofit the James Beard Foundation.

Originally built in 1952 as a marine terminal, Pier 57 is a significant part of NYC’s waterfront history and earned a spot on the National Register of Historic Places. Thanks to the joint efforts between Hudson River Park Trust, RXR, Youngwoo & Associates, The Baupost Group, Google and Jamestown, Pier 57 was thoughtfully redeveloped as a community destination while adaptively reusing the landmark building.

About Hudson River Park Trust

Hudson River Park extends from Chambers Street to 59th Street along Manhattan’s west side and includes dozens of unique piers and landscapes. This free, urban recreational oasis is home to award-winning skate parks, playgrounds, sports fields, gardens and nature exhibits, boating and maritime activities, art installations, and myriad year-round events that celebrate the diverse cultures and neighborhoods along its shores. The financially self-supporting Park, which has transformed four miles of decaying piers and parking lots into a premier New York City destination for local residents and visitors alike, plays a critical role in protecting the Hudson River ecosystem, and is being planned, constructed, developed and operated by the Hudson River Park Trust. For more information, please visit, or follow the Park on Twitter, Facebook and Instagram at @HudsonRiverPark.

About RXR

RXR is an innovative investor, developer and place-maker committed to applying a customer and community-centered approach to building properties, services, and products that create enduring value for all stakeholders. Headquartered in New York with a national platform strategy, RXR is a 500+ person, vertically integrated operating and development company with expertise in a wide array of value creation activities, including ground up real estate, infrastructure and industrial development, uncovering value in underperforming properties, repurposing well-located iconic properties, incorporating cutting edge technologies and value-added lending. The RXR platform manages 91 commercial real estate properties and investments with an aggregate gross asset value of approximately $21.2 billion, comprising approximately 30.4 million square feet of commercial properties, a multi-family residential portfolio of approximately 8,000 units under operation or development, and control of development rights for an additional approximately 3,800 multi-family and for sale units as of September 30, 2022. Gross asset value compiled by RXR in accordance with company fair value measurement policy and is comprised of capital invested by RXR and its partners, as well as leverage.

About Youngwoo & Associates

Founded in 1979, Young Woo & Associates (YWA) has identified and developed a variety of specialized projects in the NY metro area and throughout the United States. The firm has earned a reputation as one of the most innovative developers, largely the result of YWA’s unique ability to apply creative solutions to emerging lifestyle trends, implement bold design with new technology and, most importantly, identify up-and-coming locations ripe for creative development.

About The Baupost Group

The Baupost Group is a Boston-based investment manager with a long-term, value-oriented approach. Since 1982, the firm has been thoughtfully stewarding and compounding capital on behalf of families, foundations and endowments, as well as employees who collectively are the firm’s largest client. Baupost manages roughly $26 billion with a broad and flexible charter, investing in a wide range of asset classes, including significant holdings in publicly traded debt and equity securities, private debt, real estate, and private equity. CEO and Portfolio Manager Seth Klarman has overseen Baupost’s investments from the company’s inception.

About Google

Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

About Jamestown

Jamestown is a global, design-focused real estate investment and management firm with a 40-year track record and mission to create places that inspire. Since its founding in 1983, Jamestown has executed transactions totaling approximately $40 billion. As of September 30, 2022, Jamestown has assets under management of $13.2 billion and a portfolio spanning key markets throughout the U.S., Latin America, and Europe. Jamestown employs more than 400 people worldwide with headquarters in Atlanta and Cologne, and offices in Amsterdam, Bogotá, Boston, London, Los Angeles, Madrid, Milan, New York, San Francisco, and Washington, D.C. Current and previous projects include One Times Square and Chelsea Market in New York, Industry City in Brooklyn, Ponce City Market in Atlanta, Ghirardelli Square in San Francisco, the Innovation and Design Buildings in Boston and Lisbon, and Groot Handelsgebouw in Rotterdam. For more information, visit

About the James Beard Foundation

The James Beard Foundation (JBF) is a 501(c)3 nonprofit organization that celebrates and supports the people behind America’s food culture, while pushing for new standards in the restaurant industry to create a future where all have the opportunity to thrive. Established over 30 years ago, the Foundation has highlighted the centrality of food culture in our daily lives and is committed to supporting a resilient and flourishing industry that honors its diverse communities. By amplifying new voices, celebrating those leading the way, and supporting those on the path to do so, the Foundation is working to create a more equitable and sustainable future—what we call Good Food for Good®. JBF brings its mission to life through the annual Awards, industry and community-focused programs, advocacy, partnerships, and events across the country. For the first time in the Foundation’s history, exceptional culinary talent, industry leaders, and visitors from NYC and beyond can experience unforgettable dining and educational programming at Platform by JBF—and be the first to try new food concepts at the Good To Go kiosk—inspiring food and beverage devotees for decades to come. Learn more at, sign up for our newsletter, and follow @beardfoundation on social media.