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NEW YORK, NY – FEB. 1, 2023 – Pier 57 today unveiled the vendor lineup for Market 57, a new dining destination that will sit on the waterfront in Hudson River Park. The vendor list was curated with input from the James Beard Foundation (JBF), with a focus on women- and BIPOC- owned dining destinations that are aligned with JBF’s mission of championing a standard of good food anchored in talent, equity, and sustainability.
Market 57 is more than a food hall, it's an incubator for emerging chefs and entrepreneurs that will showcase the culinary and cultural diversity of New York City and bring it to Manhattan's Chelsea neighborhood. With support from Google, Market 57 provides vendors with affordable rents and tenant fit-outs to stimulate business growth and promote success. Market 57’s 15 vendor kiosks include:
Market 57 is located in the historic Pier 57 between West 14th and 17th Streets within Hudson River Park. Within Market 57, the James Beard Foundation brings its Good Food for Good® mission to life with the unveiling of PLATFORM by JBF—a modern showcase kitchen and educational space designed to satisfy every craving through rotating chefs-in-residence, exceptional dining experiences, culinary arts programming, and events.
As anchor tenant of Market 57, the James Beard Foundation will also operate Good To Go by JBF, an incubator for fast-casual concepts featuring rotating menus from established operators who embody JBF’s mission and values. The kiosk will be a place where delicious innovation from emerging talent meets sustainable, ethically sourced, and accessible food.
“New York City is filled with a rich array of cultures, traditions, and culinary influences, and the vendors at Market 57 reflect that diversity. We’re excited to bring delicious food to the city’s West Side, while showcasing and supporting incredible talent aligned to our Good Food for Good mission, “said Clare Reichenbach, CEO of the James Beard Foundation. “We thank Jamestown and Google for inviting us to be part of the exciting revitalization of this historic Pier—and look forward to announcing more details on the innovative programming in store for PLATFORM by JBF in the coming days.”
Market 57 and the community spaces on the ground floor are part of the larger repositioning of Pier 57 commissioned by the Hudson River Park Trust in 2009. Led by RXR, Youngwoo & Associates and The Baupost Group, the consortium of partners embarked on a $410 million redevelopment of the pier where Google serves as anchor tenant. The overall redevelopment includes one of New York City’s largest public rooftop parks, the relocated City Winery, and two future full-service restaurants.
Jamestown is developing, curating, and delivering the ground floor on behalf of Google. In addition to Market 57, the ground floor of Pier 57 will feature Community Classrooms with flexible layouts that will be available free of charge for local nonprofits, community organizations, and cultural groups, as well as a public gathering place—called the Living Room—located on the ground floor of the Pier’s southern edge. The Living Room will include stadium seating, soft seating, and long communal tables for people to connect and gather and provide visitors with views of the Pier, nearby Little Island, lower Manhattan, and Hudson River. In addition, Google is creating a tech-oriented public classroom and gallery that will be operated by the Hudson River Park’s River Project team to educate and cultivate the next generation of environmental leaders and advocates.
"We expanded our lease to include the ground floor because we believe we unlock Pier 57's full potential when it's not only a unique space for Googlers, but an exciting destination for all New Yorkers.” said Torrence Boone, Vice President of Global Client Partnerships and Site Leader for Google New York. “We're thrilled to partner with Jamestown, the James Beard Foundation, and this diverse set of restaurateurs on the upcoming opening of Market 57."
“We are able to create great places when we provide a backdrop and set of resources to celebrate and support the entrepreneurship and diversity of our communities,” said Michael Phillips, President of Jamestown. “Market 57 is that model brought to life for New York City’s culinary community.”
"The diverse roster of food entrepreneurs brought to Pier 57 by the James Beard Foundation will surely be welcomed by park visitors who’ll be able to grab a bite while enjoying everything Hudson River Park has to offer including Pier 57 itself," said Hudson River Park Trust President and CEO Noreen Doyle. "The transformation of this historic pier into a world-class public space with an emphasis on sustainability is a win for park users, New Yorkers and the city as a whole."
“The formation of Market 57 is precisely the vision we saw for the future of Pier 57 when we partnered with Youngwoo & Associates and executed in our vision for the complete re-development of this amazing building,” William Elder, EVP, Managing Director of New York City Division for RXR. “The public-private partnership established between RXR, Hudson River Park Trust, Jamestown, the James Beard Foundation and Google is raising both the community and the culinary experience at the pier to a whole new level. We applaud and congratulate Google, Jamestown, and their kiosk operators, in curating and supporting these amazing world-class establishments owned by women and BIPOC. We’re excited to welcome all fifteen vendors to Pier 57 and are eager to welcome those patrons who can experience everything this historic pier has to offer.”
For more information about the vendors, community spaces and the opening of Market 57, please visit: www.pier57nyc.com.
About Pier 57
Located within Hudson River Park between West 14th and West 17th Streets, Pier 57 is a year-round cultural destination on the Hudson River that celebrates New York City (NYC) and its diverse community as well as rich maritime history. It will include plentiful public spaces, both indoors (one being the Living Room) and outdoors with sweeping views of NYC. Visitors can gather for a waterfront experience filled with food, art, culture, nature, and more. Public spaces include the city’s largest rooftop park operated by Hudson River Park Trust. The ground floor will include the Market 57 food hall, featuring 15 kiosk vendors, a mission-centered showcase kitchen, dining and demonstration space called PLATFORM by JBF, and a rotating chef residency program called Good to Go by JBF, all curated by culinary nonprofit the James Beard Foundation.
Originally built in 1952 as a marine terminal, Pier 57 is a significant part of NYC’s waterfront history and earned a spot on the National Register of Historic Places. Thanks to the joint efforts between Hudson River Park Trust, RXR, Youngwoo & Associates, The Baupost Group, Google and Jamestown, Pier 57 was thoughtfully redeveloped as a community destination while adaptively reusing the landmark building.
About Hudson River Park Trust
Hudson River Park extends from Chambers Street to 59th Street along Manhattan’s west side and includes dozens of unique piers and landscapes. This free, urban recreational oasis is home to award-winning skate parks, playgrounds, sports fields, gardens and nature exhibits, boating and maritime activities, art installations, and myriad year-round events that celebrate the diverse cultures and neighborhoods along its shores. The financially self-supporting Park, which has transformed four miles of decaying piers and parking lots into a premier New York City destination for local residents and visitors alike, plays a critical role in protecting the Hudson River ecosystem, and is being planned, constructed, developed and operated by the Hudson River Park Trust. For more information, please visit www.hudsonriverpark.org, or follow the Park on Twitter, Facebook and Instagram at @HudsonRiverPark.
About RXR
RXR is an innovative investor, developer and place-maker committed to applying a customer and community-centered approach to building properties, services, and products that create enduring value for all stakeholders. Headquartered in New York with a national platform strategy, RXR is a 500+ person, vertically integrated operating and development company with expertise in a wide array of value creation activities, including ground up real estate, infrastructure and industrial development, uncovering value in underperforming properties, repurposing well-located iconic properties, incorporating cutting edge technologies and value-added lending. The RXR platform manages 91 commercial real estate properties and investments with an aggregate gross asset value of approximately $21.2 billion, comprising approximately 30.4 million square feet of commercial properties, a multi-family residential portfolio of approximately 8,000 units under operation or development, and control of development rights for an additional approximately 3,800 multi-family and for sale units as of September 30, 2022. Gross asset value compiled by RXR in accordance with company fair value measurement policy and is comprised of capital invested by RXR and its partners, as well as leverage.
About Youngwoo & Associates
Founded in 1979, Young Woo & Associates (YWA) has identified and developed a variety of specialized projects in the NY metro area and throughout the United States. The firm has earned a reputation as one of the most innovative developers, largely the result of YWA’s unique ability to apply creative solutions to emerging lifestyle trends, implement bold design with new technology and, most importantly, identify up-and-coming locations ripe for creative development.
About The Baupost Group
The Baupost Group is a Boston-based investment manager with a long-term, value-oriented approach. Since 1982, the firm has been thoughtfully stewarding and compounding capital on behalf of families, foundations and endowments, as well as employees who collectively are the firm’s largest client. Baupost manages roughly $26 billion with a broad and flexible charter, investing in a wide range of asset classes, including significant holdings in publicly traded debt and equity securities, private debt, real estate, and private equity. CEO and Portfolio Manager Seth Klarman has overseen Baupost’s investments from the company’s inception.
About Google
Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
About Jamestown
Jamestown is a global, design-focused real estate investment and management firm with a 40-year track record and mission to create places that inspire. Since its founding in 1983, Jamestown has executed transactions totaling approximately $40 billion. As of September 30, 2022, Jamestown has assets under management of $13.2 billion and a portfolio spanning key markets throughout the U.S., Latin America, and Europe. Jamestown employs more than 400 people worldwide with headquarters in Atlanta and Cologne, and offices in Amsterdam, Bogotá, Boston, London, Los Angeles, Madrid, Milan, New York, San Francisco, and Washington, D.C. Current and previous projects include One Times Square and Chelsea Market in New York, Industry City in Brooklyn, Ponce City Market in Atlanta, Ghirardelli Square in San Francisco, the Innovation and Design Buildings in Boston and Lisbon, and Groot Handelsgebouw in Rotterdam. For more information, visit www.jamestownlp.com.
About the James Beard Foundation
The James Beard Foundation (JBF) is a 501(c)3 nonprofit organization that celebrates and supports the people behind America’s food culture, while pushing for new standards in the restaurant industry to create a future where all have the opportunity to thrive. Established over 30 years ago, the Foundation has highlighted the centrality of food culture in our daily lives and is committed to supporting a resilient and flourishing industry that honors its diverse communities. By amplifying new voices, celebrating those leading the way, and supporting those on the path to do so, the Foundation is working to create a more equitable and sustainable future—what we call Good Food for Good®. JBF brings its mission to life through the annual Awards, industry and community-focused programs, advocacy, partnerships, and events across the country. For the first time in the Foundation’s history, exceptional culinary talent, industry leaders, and visitors from NYC and beyond can experience unforgettable dining and educational programming at Platform by JBF—and be the first to try new food concepts at the Good To Go kiosk—inspiring food and beverage devotees for decades to come. Learn more at jamesbeard.org, sign up for our newsletter, and follow @beardfoundation on social media.
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