(NEW YORK, NY—July 22, 2026) One Times Square, home of the iconic Times Square New Year’s Eve Ball, today announced tickets are now on sale for Times Travel, a multi-sensory, experiential journey through the history of Times Square and the New Year’s Eve Ball. The new immersive experience, which includes photo opportunities with five historic New Year’s Eve Balls and access to the Times Square Skywalk, a 360-degree wraparound viewing deck with river-to-river views, will open on Friday, August 7. Tickets are available now at onetimessquare.com.
Times Travel transports visitors back in time through centuries of Times Square history through interactive storytelling and immersive exhibits:
● Cellar Crystal Core: Through a captivating blend of motion-activated photo portals and virtual storytelling, guests will access the “memories” of One Times Square in a way that bridges the past and present, creating a transformative encounter where history and innovation converge.
● Times Machine: Board the “Times Machine,” a tech-enabled glass elevator that allows visitors to take in centuries of Times Square history in seconds.
● Building One Times Square: Experience the construction of One Times Square as the headquarters of The New York Times through the eyes of its then owner, Adolph Ochs, and the workers who made it the tallest structure in New York when it was completed in 1904.
● An Airship Above Manhattan: Fly through 1930s-era Manhattan and see the bridges and seaport as they were almost 100 years ago.
● Decades of Change: Board a virtual taxicab that zips up Broadway in an adventure through history, passing by old Broadway theaters, marquee signs, and scenes and sounds from historic events that changed the neighborhood.
● Eternal Midnight: Time ticks on, but the New Year’s Eve celebration in Times Square remains timeless as guests enter Eternal Midnight. The iconic New Year’s Eve Ball Drop is experienced from two unique perspectives: among revelers from the past century as they ring in the New Year, and from a virtual zipline through Times Square as the clock counts down to midnight. Past New Year’s Eve Balls, including a replica of the original 1907 Ball and the most recently retired “Big Ball” that rang in the new year from 2008-2025, will be on display for guests to observe and photograph.
The experience concludes on the Times Square Skywalk, a 360-degree wraparound viewing deck with river-to-river views and a glass walkway 19 floors above the Times Square plazas, offering a one-of-a-kind vantage point over the Crossroads of the World. Additional one-of-a-kind opportunities include the option to purchase a genuine Waterford crystal from the 2025 edition of the New Year’s Eve Ball.
“One Times Square is transforming the iconic New Year’s Eve Ball into a quintessential New York destination where visitors can celebrate every day, discover the history of the neighborhood, and experience the energy of Times Square in a new way,” said Michael Phillips, President of Jamestown, owner and operator of One Times Square and creator of Times Travel. “Times Travel is a cornerstone of that vision because there is no better place to tell the story of Times Square than One Times Square itself.”
Times Travel tickets are available for purchase at onetimessquare.com starting at $44 per person.
One Times Square has named Elevate its operating partner and exclusive brand partnerships agency. Elevate will lead ticketing, marketing, commercial partnerships, and year-round brand integrations, including Times Travel, helping transform one of the world's most iconic annual celebrations into a 365-day destination. Drawing on its expertise in sports, entertainment, and live experiences, Elevate will create new opportunities for fans and brands through immersive experiences, sponsorship and best-in-class operations.
Times Travel is the newest addition to One Times Square. The transformation of One Times Square into a year-round destination for celebrations and ticketed experiences also includes i Candy NYC, a multi-level, multi-sensory attraction that takes guests on a sweet adventure through New York City, and Ever, New York’s newest venue for weddings, proposals, and other celebrations of love. At the base of One Times Square, I❤️NY Gifts features officially-licensed New York City souvenirs alongside exclusive One Times Square-branded products.
For more information about Times Travel and other experiences at One Times Square, visit onetimessquare.com.
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About One Times Square
One Times Square is a 26-story building located at the intersection of 42nd Street, Seventh Avenue, and Broadway in the heart of Times Square. Originally built as the headquarters for the New York Times at the turn of the 20th century, the building is being reimagined as a modern-day destination for entertainment, technology, history, and art. The building has served as the focal point for the iconic Times Square New Year’s Eve Ball Drop Celebration since 1907 and continues to play a central role in the world’s New Year’s Eve traditions. For more information, visit onetimessquare.com.
