ATLANTA (February 17, 2026) – LoveShackFancy, a New York City-based style authority known for its romantic, vintage-inspired aesthetic and feminine silhouettes, is slated to open at Buckhead Village in spring/summer 2026.
LoveShackFancy is a global fashion, beauty, home, and lifestyle brand that was founded by Rebecca Hessel Cohen in 2013. The much-anticipated, 2,100-square-foot boutique will showcase the brand’s mainline ready-to-wear collection, activewear, swim, accessories, collaborations, home, fragrance, vintage, bespoke, and kids collections, as well as a global assortment of third-party female-founded brands.
Designed to fully immerse guests in LoveShackFancy’s signature dreamworld, the Buckhead Village shop will celebrate the poetry of architecture – a feminine ode to the carved and cast. Imagined as a historic French townhouse reinterpreted through the brand’s dreamy lens, the interior will unfold in layers of ornate moldings, pale oak flooring, and a palette of powdered pinks and creams.
Throughout the space, moldings will read like ribbons, ceilings will become canvases, and each surface will evoke the grace of another century – thoughtfully renewed for today. Vintage-inspired blond wood French and Swedish furniture, vintage crystal chandeliers, an art wall with customized framed pieces sourced by the LoveShackFancy design team, custom frieze moldings, elevated textiles, and Aubusson rugs will contribute to a romantic, residential atmosphere that feels both transportive and intimate.
As each LoveShackFancy store is finely tuned to its community and surroundings, the Buckhead Village location will continue the evolution of the brand’s in-store experience with a curated mix of accessories and décor. Anchoring the cash wrap, newly introduced LED niches spotlight key products while adding architectural depth and a refined focal point within the space.
The Buckhead Village store will be located next door to newly opened Maeve and will mark LoveShackFancy’s 26th storefront, the first in Georgia.
The brand is in good company with London-based luxury womenswear brand ME+EM set to join the property this year, as well as beloved fashion boutique Jeffrey which is slated to open August 2026. Great Many, a first-of-its-kind hair growth studio known for its non-surgical approach to hair growth, and New York-based lifestyle brand Hill House Home recently opened, and French furniture designer Roche Bobois is also set to open this month.
Images courtesy of LoveShackFancy can be found here. For more information, please visit www.loveshackfancy.com. To stay up to date on the latest news at Buckhead Village, sign up to receive newsletter updates from The Buckhead Villager.
About Buckhead Village
Buckhead Village is a cosmopolitan fashion, dining, and lifestyle neighborhood in Atlanta. The neighborhood features a wide range of retail, including first-to-market concepts and heritage brands, as well as acclaimed dining and wellness experiences. Anchored in a European sensibility, the neighborhood is punctuated by cobblestone streets and lush outdoor communal spaces. For more information, visit www.buckheadvillagedistrict.com.
About LoveShackFancy
LoveShackFancy is a global fashion, beauty, home, and lifestyle brand founded by Rebecca Hessel Cohen in 2013. It was created to celebrate love and revel in the beauty of a flower-filled, rose-colored world. Here, everyday is an occasion, and your wildest dreams can become reality.
The LoveShackFancy aesthetic marries vintage inspiration with a fun and modern take on femininity: An overflow of pink, prints, ruffles, and lace that speaks not just to romantics at heart but anyone who wants to feel beautiful and confident in their own skin. The bows that can be found across LoveShackFancy clothing, perfume, bedding, and kids collections perfectly encapsulate the spirit of the brand – a balance of softness and strength, and an undeniable charm that has no age or time limit.
Today, LoveShackFancy is an award-winning and family-owned company with 25 stores worldwide and counting, 450 retail partners, and collaborations with Stanley, Gap, Roller Rabbit, Kendra Scott, Cotton, Pottery Barn, State, Bogner, Supergoop, Hurley, American Girl, Roblox, and Bandier. LoveShackFancy has received the WWD Award for The Best Performing Fashion Company, and Rebecca has been honored with the Entrepreneurship Award at the Fashion Institute Annual Awards Gala and Visionary Of The Year at The Guild Hall Visionaries Event, and featured on the cover of the New York Times Style section. Millions of friends have joined the party, sharing in the belief that being in love with love is a state of mind that can take you farther than you ever imagined.
