ATLANTA (May 28, 2026) – LoveShackFancy, a New York City-based style authority known for its romantic, vintage-inspired aesthetic and feminine silhouettes, will officially open at Buckhead Village on Friday, May 29.
LoveShackFancy is a global fashion, beauty, home, and lifestyle brand that was founded by Rebecca Hessel Cohen in 2013. The new 2,100-square-foot boutique showcases the brand’s mainline ready-to-wear collection, activewear, swim, accessories, collaborations, home, fragrance, vintage, bespoke, and kids collections, as well as a global assortment of third-party female-founded brands.
Designed to fully immerse guests in LoveShackFancy’s signature dreamworld, the Buckhead Village shop is a feminine ode to ornate architecture. Imagined as a historic French townhouse reinterpreted through the brand’s dreamy lens, the interior features intricate moldings, pale oak flooring, and a palette of powdered pinks and creams.
To celebrate the opening, LoveShackFancy will host a weekend of special in-store moments at Buckhead Village. Guests are invited to shop the new boutique, explore the latest collections, and enjoy music, sweet treats, calligraphy, and special surprises throughout the weekend. The first 100 purchases will receive an embroidered LoveShackFancy tote bag and additional surprises.
The Buckhead Village store marks LoveShackFancy’s 29th storefront, and first in Georgia.
Brand photography courtesy of LoveShackFancy can be found here. For more information, please visit www.loveshackfancy.com. To stay up to date on the latest news at Buckhead Village, sign up to receive newsletter updates from The Buckhead Villager.
About Buckhead Village
Buckhead Village is a cosmopolitan fashion, dining, and lifestyle neighborhood in Atlanta. The neighborhood features a wide range of retail, including first-to-market concepts and heritage brands, as well as acclaimed dining and wellness experiences. Anchored in a European sensibility, the neighborhood is punctuated by cobblestone streets and lush outdoor communal spaces. For more information, visit www.buckheadvillagedistrict.com.
About LoveShackFancy
LoveShackFancy, founded in 2013 by Rebecca Hessel Cohen, is a global fashion, beauty, childrenswear, accessories, home, and lifestyle brand celebrated for its romantic, vintage-inspired aesthetic, and devoted, cult-like community. What began as a single dress has grown into a world of femininity, nostalgia, and joy, where signature florals, ruffles, pink, and bows define a distinct visual language.
Known for its immersive, whimsical interiors, LoveShackFancy is a family-owned company with 29 boutiques (and counting) across the U.S. and London, each designed as a transportive brand experience. Signature ruffles, pink, and bows anchor the collections, while storytelling and community-driven experiences have shaped LoveShackFancy into more than a fashion label – a shared lifestyle movement embraced by a passionate, multi-generational audience around the world.
A sought-after collaborator, LoveShackFancy has partnered with brands including Victoria's Secret PINK, Gap, Target, Stanley, Pottery Barn, and Bogner, extending its dreamy universe into new categories. In 2023, the launch of LoveShackFancy Beauty at Sephora invited millions more into its rose-colored world, one rooted in celebration, self-expression, and the belief that life is always better with a little bow, a little pink, and a lot of love. Beyond its boutiques, LoveShackFancy is available in over 450 retailers worldwide.
LoveShackFancy is an award-winning brand, with Founder Rebecca recognized across the industry and featured on the cover of The New York Times Style section. Millions have joined the LoveShackFancy world, built on the belief that being in love with love is a state of mind.
