ATLANTA (June 10, 2026) – Equinox, the global authority in high-performance luxury lifestyle, is expanding its footprint with the opening of Equinox Buckhead, the brand’s first-ever location in Georgia. Set to open in 2027, the club will span 44,000 square-feet, with its ground level entrance positioned next door to contemporary fashion retailer COS.
The Buckhead club will offer state-of-the-art training facilities, group fitness and Pilates classes, personal coaching, a full-service spa, and regenerative wellness offerings – all within a space defined by Equinox’s signature modern design and refined atmosphere.
"We’re thrilled to introduce Equinox’s category-defining fitness experience at Buckhead Village,” said Adam Schwegman, Head of Retail Leasing at Jamestown. “The brand’s signature, elevated approach to wellness and hospitality fits seamlessly with the roster we’re focused on building for this community.”
Inspired by the city surroundings and created in partnership with New York-based award-winning design firm Goodrich, Equinox Buckhead is a balance of minimal luxury and modern heritage. The design creates a space that feels timeless, warm, and inviting. Grounded in its Buckhead setting, clean forms, natural materials, rich textures, and carefully considered details bring a sense of residential comfort while maintaining refined, understated elegance.
"Atlanta has long been one of the most important markets on our growth roadmap, and Buckhead Village presented a unique opportunity to introduce the Equinox experience in a location that reflects the energy, sophistication, and lifestyle of the city,” said Andy Subervi, Head of Development, Equinox. “We look forward to creating a flagship destination that sets a new standard for luxury fitness and wellness in Atlanta."
The opening of Equinox Buckhead marks the brand’s first location in Georgia and its seventh in the Southeast, building on the momentum of its recent West Palm Beach opening and further cementing Equinox’s position as the definitive leader in performance and luxury living.
The brand is in good company with JONES ROAD, the breakout beauty brand from renowned entrepreneur Bobbi Brown, set to join the property this year, as well as beloved fashion boutique Jeffrey which is slated to open August 2026. Great Many, a first-of-its-kind hair growth studio known for its non-surgical approach to hair growth, London-based luxury womenswear brand ME+EM, New York-based lifestyle brand Hill House Home, French furniture designer Roche Bobois, New York City-based LoveShackFancy, and lifestyle retailer Anthropologie’s second-ever standalone Maeve store also recently opened at the property.
For more information or to inquire about memberships at Equinox Buckhead, visit www.equinox.com.
About Buckhead Village
Buckhead Village is a cosmopolitan fashion, dining, and lifestyle neighborhood in Atlanta. The neighborhood features a wide range of retail, including first-to-market concepts and heritage brands, as well as acclaimed dining and wellness experiences. Anchored in a European sensibility, the neighborhood is punctuated by cobblestone streets and lush outdoor communal spaces. For more information, visit www.buckheadvillagedistrict.com.
About Equinox
Founded in 1991, Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. More than 30 years later, Equinox continues to lead and disrupt the category it defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, LA, Miami, and San Francisco, as well as London, Toronto, and Vancouver. Each club features a bespoke design in an unparalleled luxury environment. The company offers a holistic approach to fitness, inclusive of Equinox signature group fitness classes, personal coaching, Pilates, spa services, apparel, and food & beverage.
