British fashion brand Boden is proud to announce the opening of its first store in the United States, marking a key milestone in the brand’s US growth strategy.
Located within Avalon, in the heart of Alpharetta, Georgia, the 2,000-square-foot retail space, located at 5165 Avalon Boulevard, will open its doors mid-November 2025. The award-winning mixed-use destination will house the brand's first store in its fastest-growing market and will stock curated monthly edits of Boden womenswear, which for November includes partywear, festive knitwear, tailored suiting and statement coats.
The in-store design includes a gallery-style exhibition of hand-selected work curated by British artists, alongside the brand’s signature use of stripes and colour in joyful, unexpected combinations and details throughout the interior. Bespoke Boden wallpaper visually illustrating the brand’s heritage, inspiration and British wit will wrap the fitting rooms, creating a visually impactful and welcoming space for customers to experience the Boden brand in person. The store will also play host to various events and community-building activations for locals.
Founded in 1991 by Johnnie Boden, the clothing retailer is the second largest British premium clothing brand in the US, selling stylish, high-quality clothing for women and children to 1.7 million active customers worldwide. The brand is known and loved globally for its distinctive use of colour, legendary attention to detail, quality and passion for prints, inspired by an in-house archive of vintage finds and designed in-house by the talented team.
“We’re thrilled to be opening our first US store at Avalon,” said Katherine Danneberg, Chief Commercial Officer of Boden. “The American customer has embraced Boden with such warmth and enthusiasm over the years, so it feels like the right moment to bring our brand to life in a physical space. We couldn’t think of a better home than Alpharetta for this exciting new chapter.”
Since launching its US footprint digitally in 2002, Boden has grown a strong American following and highly engaged customer base, with the Avalon store marking the retailer’s next phase, as it brings the brand to life physically in the US market for the first time – deepening relationships within its active, regional communities.
“We’re honored that Boden will debut its first store stateside at Avalon. This vibrant brand really complements our leasing vision for the property and is a huge testament to the destination we’ve worked hard to create over the past decade,” said Adam Schwegman, Head of Retail Leasing at Jamestown. “There’s something special about shopping in person and getting to know a brand in real life versus through its catalogue or digital footprint. We’re excited to offer that experience with Boden to the North Atlanta community.”
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About Boden
Boden is a British online clothing retailer that creates uplifting clothes for those who are determined to make the most of everything life has to offer. Founder and Creative Director Johnnie Boden, who was awarded a CBE in 2023 for services to the Fashion and Retail Sector, launched the brand in 1991 with a mail-order catalogue that championed the mood-enhancing power of colour. Three decades on the business has attracted a global following – particularly in the UK, US, Germany, Austria, France and Australia – with over 1.7 million active womenswear and childrenswear customers worldwide. Boden is stocked in Nordstrom department stores in the US and we’re planning to open our first standalone US Boden store in Atlanta, Georgia in November 2025.
About Avalon
Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, a suburb north of Atlanta, this sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences, and luxury rental homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living, and working. It’s more than just another place to go, it’s a place to be — a hub of activity that delivers the luxury of the modern South. At 2.4 million square feet, Avalon has disrupted the industry, defining a new standard for retail-driven mixed-use development. For more information, visit experienceavalon.com.
