ATLANTA (April 1, 2026) – JONES ROAD, the breakout beauty brand created by makeup artist and internationally renowned entrepreneur Bobbi Brown, announces it will open its first retail store in Georgia at Jamestown’s fashion and lifestyle destination Buckhead Village this summer. The 1,800-square-foot Buckhead outpost, located across from the forthcoming Jeffrey boutique, will be the brand’s 16th retail concept, joining locations in Montclair, NJ; Manhattan and Brooklyn, NY; East Hampton, NY; Palm Beach, FL; Dallas and Austin, TX; Chicago, IL; Boston and Chestnut Hill, MA; and Nashville, TN.
JONES ROAD Atlanta will offer the brand’s collection of indispensable, clean, high-grade formulations, including makeup, skincare, and tools, as well as Atlanta-exclusive merchandise and limited-edition kits curated by Bobbi herself around specific looks and seasons.
“We knew that Buckhead was the right neighborhood for our first Jones Road location in Georgia,” said Juliet Baker, Jones Road’s Vice President of Retail. “It’s a vibrant, walkable community filled with stylish boutiques and chic restaurants – the perfect vibe for Jones Road. We’re excited to become part of the Buckhead community.”
Beyond retail, the store will double as an experiential beauty boutique with a variety of services available for advance online booking, including:
Six makeup application stations (Adults $100; Teens $75)
Lessons with trained JONES ROAD Beauty makeup artists (Adults $125; Teens $85)
Bridal makeup applications ($125), trials ($85) and lessons ($150)
Free skin-matching services for all skin tones and types
Hosted live events
Availability to host private events for bachelorette & wedding parties, birthdays, company gatherings & fundraisers
“Welcoming Jones Road to Buckhead Village advances our vision of the property as the Southeast’s premier destination for best-in-class retail,” said Adam Schwegman, Head of Retail Leasing at Jamestown. “We are big fans of Bobbi Brown and her take on clean cosmetics. The brand’s distinct identity is reflective of our evolving tenant mix, delivering an exciting new offering for our guests.”
Retail expansion is a natural evolution for JONES ROAD, as online traffic and community engagement continue to increase alongside the brand’s exponential growth. In 2024, the company more than doubled its brick-and-mortar footprint and was named on LinkedIn's Top Startups list for the United States. JONES ROAD will continue to physically expand in 2026 with additional storefront locations to be announced throughout the year.
Photography is available HERE (Courtesy of Jones Road).
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About Buckhead Village:
Buckhead Village is a cosmopolitan fashion, dining, and lifestyle neighborhood in Atlanta. The neighborhood features a wide range of retail, including first-to-market concepts and heritage brands, as well as acclaimed dining and wellness experiences. Anchored in a European sensibility, the neighborhood is punctuated by cobblestone streets and lush outdoor communal spaces. For more information, visit www.buckheadvillagedistrict.com.
About Jones Road:
JONES ROAD is a collection of edited and indispensable clean beauty products for all ages, skin types, and skin tones. Created by the legendary makeup artist and entrepreneur Bobbi Brown, the brand launched on October 26, 2020, at the height of the pandemic, and marked Brown’s return to the beauty industry after leaving her billion-dollar namesake brand in 2016. Five months after launch, Business Insider named Jones Road one of the fastest growing brands of the year and in five years, the award-winning brand has collected accolades from media outlets such as Allure, Vogue, W, InStyle, and Essence. Jones Road Beauty is sold on jonesroadbeauty.com and at its 15 freestanding stores in the U.S.
