Alpharetta, Georgia (August 25, 2026) – In a major move for professional sports in the state of Georgia, the Alpharetta City Council last night voted to approve the vision to transform North Point Mall into a sports-adjacent, mixed-use entertainment district.
The proposal, led by real estate and placemaking firm Jamestown on behalf of site owner New York Life and in partnership with Machete Group, a real-estate development firm specializing in arena-adjacent mixed-use projects, includes a 20,000-seat NHL-ready arena, 4,000-seat music hall and performing arts center, 2,000-seat community hockey rink, 1,100-seat movie theater, 35,000-square-foot hotel conference center, and up to 650 rooms across two hotel buildings. The project also includes approximately 565,000 square feet of retail and dining, 750,000 square feet of office, 1,385 for-rent multifamily units, and more than 20 acres of publicly accessible parks, plazas and multi-use trails. Together, these elements are designed to create a vibrant, year-round cultural gathering place that serves Alpharetta residents, businesses, visitors, and future generations.
“We are thrilled to have achieved this significant milestone and grateful to the City of Alpharetta, its elected officials, staff, and the community for their thorough review and support of our vision for North Point’s future,” said Tim Perry, Chief Investment Officer at Jamestown. “This approval reflects the City’s confidence in the transformative opportunity of the project and in Jamestown’s ability to bring this vision to life. It also positions North Point to become a regional, year-round destination for professional sports, entertainment, and mixed-use experiences, while bringing substantial investment, economic impact, and community benefit.”
When North Point Mall opened over 30 years ago, it was built to be one of the largest malls in the country and a landmark for a city on the rise. For a time, it delivered; but as the retail environment evolved, the single-use mall model did not keep pace with the city’s growth and changing needs.
The development vision for the district is focused on building on North Point’s legacy as a regional destination and is estimated to have significant economic development impact, including generating more than $2 billion in direct construction spending, creating over 13,000 construction jobs and over 6,000 new, permanent jobs, and increasing and expanding the local tax base. The plan also aligns with the Alpharetta Comprehensive Plan and proposed Tax Allocation District (TAD), supporting broader goals for the continued evolution of the North Point area.
“We are pleased to share a vision for the future of the North Point site with the City of Alpharetta and appreciate their support in helping move this vision toward reality,” said Alan Rubenstein, Senior Director at New York Life Investment Management. “This project represents a significant opportunity to create a dynamic district that delivers lasting value for residents, businesses and visitors while strengthening the region’s position as a leading destination for sports, entertainment and economic activity.”
The City Council’s approval follows an extensive public review process that included community information meetings, parking and traffic studies, public hearings, and detailed review of the proposed development plan by City staff, Planning Commission, and City Council. Throughout the process, the project team worked with City staff, community stakeholders, and technical consultants to refine the vision and address questions related to transportation, parking, public spaces, design, development phasing and the mix of uses planned for the site.
With the rezoning now approved, Jamestown, Machete Group, and New York Life will advance the project through its next stages of planning, design and development with support from a team of industry-leading firms including HKS Architects for master planning and architectural design and Kimley-Horn for serving as civil engineer and traffic/transportation consultant. Jamestown also oversees property management of North Point Mall. Contingent on the NHL awarding a franchise team to the North Point site, the redevelopment is expected to be completed in phases, with various components opening on a rolling basis.
“Today’s approval is monumental toward realizing a vision that goes well beyond game days,” said David Carlock, Managing Partner of Machete Group. “North Point has the opportunity to become a vibrant year-round destination, layering sports, entertainment, and a world-class NHL arena within a broader mixed-use environment that creates lasting value for the community. We’re excited to continue shaping the district’s momentum.”
“Today marks the beginning of an exciting new chapter for North Point,” said Frances Bohn, Director of Development & Construction at Jamestown. “We have a tremendous amount of work ahead of us, but we’re ready to move forward and bring this vision to life – ultimately delivering a district that Alpharetta and the entire region can be proud of.”
Additional details regarding project timing, development phases, and individual components will be shared as planning and design progress.
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About Jamestown
Jamestown is a global real estate investment and management company with over 40 years of experience creating places that foster innovation and build community. As of June 30, 2026, Jamestown manages $13.9 billion in assets across the U.S., Europe, and Latin America. Jamestown employs more than 600 people globally across 11 offices, including headquarters in Atlanta and Cologne. Through its vertically integrated platform, Jamestown brings a design-focused, hospitality approach to diverse product types, including retail, office, residential, mixed-use, and grocery-anchored shopping centers. Jamestown’s current and previous projects include One Times Square and Chelsea Market in New York, Industry City in Brooklyn, Ponce City Market in Atlanta, Ghirardelli Square and Levi’s Plaza in San Francisco, and Groot Handelsgebouw in Rotterdam. For more information, visit www.jamestownlp.com.
About Machete Group
Machete Group, Inc. has deep experience planning and developing sports and entertainment venues and adjacent mixed-use projects. With experience as developers, sports team executives, and venue operators, the firm offers unique capabilities and extensive knowledge of complex customer-facing real estate development, placemaking, and strategic partnerships. To learn more about Machete Group, please visit www.machetegroup.com.
